Today Square Enix announced that they would be shutting down their “Augment Your Pre-Order” program for Deus Ex: Mankind Divided.
The program, designed to allow buyers a greater freedom of choice with their pre-order packages, was met with overwhelming negative feedback concerning its convoluted nature and “tiered” system. It is this community feedback that allegedly resulted in Square Enix’s decision.
In place of the pre-order program, anyone who now pre-orders Deus Ex: Mankind Divided or buys the Day 1 edition of the game will have all “incentive content” available to them. The release date has also been given a firm date of 23 February 2016, and will no longer be adjusted as a result of pre-order figures. For those who have already pre-ordered the game, Square Enix are trying to ensure that they will receive all content promised to new buyers.
While some are praising Square Enix for listening to their community, others are seeing this as just another failed attempt from developers trying to jack up their profits through adding an extra cost to content that should be available to all who purchase the standard game. When it comes to this sort of marketing, it’s safe to say that “I didn’t ask for this”.
Deus Ex: Mankind Divided is coming to PlayStation 4, Xbox One and PC on 23 February 2016. Pre-order your copy now (and receive all the rewards…)