"The fire fades, and the Lords go without thrones," says a rather soothing female voice that I've grown rather accustomed to. For some reason I imagine her as one of the haggard hunched over beings that are venturing north "to discover the Old Words". But I'm sure she's far from it, as there's a certain energy behind her narration as we witness these strange pilgrims stoop over and perish on the ash they've set foot upon.
She describes Lothric as "the transitory lands where the Lords of Cinder converge", as we see the ash layered ruins of cities and settlements strewn across the landscape. As the camera pans upwards there's an unmistakeable structure bathed in light sitting above all the rest - that's right Souls fans, Anor Londo or Drangleic Castle will once again be reborn. For those who are fresh to the series and don't know what on earth I'm going on about, just accept that you're going to die over and over in that beautiful but evil, god-forsaken place.
The bell tolls as the fire begins to fade which signals the Lords of Cinder to rise from their graves, and this is the point where we get to meet the menacing Lords that stand in our way. First to be revealed is Aldrich "Saint of the Deep" who's the black mass that erupts outwards from his grave and reminds me of solidifying lava. It's also interesting to note that in the first gameplay sequences for Dark Souls 3, as well as in the new screenshots, we can see enemies utilising a black mass of some kind...
The second Lord of Cinder is Farron who commands an undead legion entitled "The Abyss Watchers". They're certainly an imposing boy-band and again, it's interesting to note for Souls fans that their swords and armour are modelled on Artorias of the Abyss...
The final Lord of Cinder is "the reclusive lord of the profaned capital", Yhorm the Giant. He's the big fella who towers above absolutely everything, wielding an enormous axe and re-igniting as he rises upwards to heed the bell's toll.
As the trailer begins to come to a close, we see the lady lift the crown (that's swirling with some dark power on the inside) and place it delicately atop her head.
The final quote states "And so it is that ash seeketh embers". As the accursed undead who's unfit even to be "cinder" we must set out to seek the fire once again... and I'm so ready.