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EA on Titanfall 2’s Poor Sales and the Future

Titanfall 2 released last week to more platforms and even more glowing reviews than the original yet sales figures have been anything but impressive. The sequel, which released on PS4 as well as Xbox One and PC, didn’t match the UK retail sales of the original.

While retail sales are definitely decreasing in an ever-digital world it doesn’t bode well for the title. Respawn Entertainment have also been praised for including all future content packs for free and that the title will have no season pass.

Many say that the poor sales are due largely in-part to its release date: burrowed in between EA’s own Battlefield 1 and its competitor Call of Duty: Infinite Warfare. However at a Q&A event this morning EA CEO Andrew Wilson disagreed: “We think there’s really three types of players, people that really love Battlefield and that kind of big strategic gameplay that will orient in that direction; the player that loves the fast, fluid, kinetic gameplay of Titanfall 2 that really orient in that direction; and the player that just has to play the two greatest shooters this year and will buy both.”

Wilson went on to say the company was “very excited about the quality of both titles” and that he believes “both will have a long sale cycle, both this quarter through the festive season and deep into the years to come.”

So, EA – at least from outward appearances – seem nothing but positive about Titanfall 2’s future success believing that it will continue to sell well into the future. EA’s CFO Blake Jorgenson also agreed, saying there is a “huge opportunity” for the Titanfall franchise to build for “many, many years to come.”

Consumers aren’t as confident however. And with Titanfall 2 being a large multiplayer title, playerbase comes heavily into account. As time goes on people will become more and more wary of buying a title with a shrinking playerbase.


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