Xbox is now the official gaming partner of the England Football Teams.
Aside from the main England team itself, this partnership also applies to the Lionesses, the eLions, the Three Lions and Wembley Stadium. Confused? The Lionesses are England’s female football team, the eLions are the official eSports team and the Three Lions is Wembley Stadiums’s official England pub.
“At Xbox we strive to remove barriers and to empower people to experience the joy of play: millions of people around the world find common ground and connect through playing games, as they do with football,” stated Xbox’s Global Partnership director Marcos Waltenberg.
So, PR bumpf aside, what does this actually mean? For a start, it means that an awful lot of money probably changed hands and that you’ll almost certainly be seeing the Xbox logo on the back of kits. Aside from that, the FA and Xbox have yet to really elaborate on their plans to work together. At the very least, we’d expect to see an official England Football eSports tournament or something along those lines.
There’s also mention of a “grassroots gaming campaign”, which could mean more advertising or something more substantial. Official England Football Xbox Fridge, anyone?