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Konami’s Silent Hill E3 Logo is Pure Scooby Doo

A cartoony-looking Silent Hill sign. A woman is walking past it.

With the demise of E3 this week, people have been sharing their memories of the long-running gaming expo. One of the weirder things that’s been brought up is the original Silent Hill E3 logo that looks like it’s ripped right out of Scooby Doo.

As tweeted by retro streamer tangomushi, this bizarre, haunted house-looking Silent Hill logo appeared at Konami’s 1998 E3 booth. Does that mean they were planning on using it for the game? Not necessarily, it may have just been a stop-gap while Team Silent worked on something more appropriate.

But even so, it’s so weird to look at, so jarring when you consider the general tone of the original game. Silent Hill is absolutely unsettling, with an air of unease that pervades the whole game. This? As several people have pointed out, this Silent Hill E3 logo looks like it belongs in an episode of Scooby Doo, or some wacky 3D action platformer. And while it’d be fun to watch James Sunderland yank Pyramid Head’s disguise off, it wouldn’t be quite as scary.

So who did design the actual Silent Hill logo? Both Takayoshi Sato and Masahiro Ito were involved in the original’s look but it’s not widely known who created it. But this survival horror series wouldn’t have been the same without it.

Shopping for a fan of the series? Check out our Silent Hill gift guide.

Weekend Editor // Chris has been gaming since the days of the Acorn Electron, which was allegedly purchased to 'help him with his homework'. You can probably guess how well that went. He’ll tackle most genres – football titles aside – though he has a taste for games that that are post-apocalyptic, horror-oriented or thought provoking in nature.